BNET – Spending most of the workweek away from the office means that, in order to remain visible, you must market yourself in the same way that independent consultants and contractors do in order to build their businesses. Stay in touch with your colleagues in the office by inviting them to lunch, sending them Web addresses or journal articles that would interest them, especially those that offer ideas or insights that could further their careers.

Be Visible Virtually – Stay visible via e-mail, your company’s listserv, and other electronic communications systems. Try to answer all company e-mail within three hours of when you receive it or, whenever possible, immediately.

Be Visible Physically – Attend all company-sponsored functions such as birthdays, retirement parties, holiday festivities, cocktail parties, and receptions.

Another way of marketing yourself is to get published at every opportunity. Write articles and reports for your organization’s newsletters and other internal communications vehicles, including its intranet, if it has one. Link.

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