The Rackspace blog has some tips on how you can improve the loading time of your web page by reducing clutter from the site:

  • Host close to your market. Because Web pages load quicker over shorter distances, choose a hosting location close to your target market. Companies such as Rackspace make this simpler with data centers in the United States, Europe and Asia.
  • Limit external content. Each YouTube video, advertisement and image your Web page displays from another site takes exponentially longer for browsers to download – since they have to open a new connection to the external site, and now you’re dependent on their performance.
  • Don’t use flash or Silverlight on the home page. Yes they look cool, but those nifty flash controls take a long time to download from around the world. People spend more time watching them download than using them.