Bing is good and it has definitely helped Microsoft improve its market share in the search engine market this year but most people here would have problems agreeing with the findings of a study that was recently posted on YouTube.
Microsoft hired a qualitative research firm to study if Google users were willing to switch to Bing. The firm in turn recruited 15 Google users and instructed them to use Bing, exclusively, for one week without revealing to them that the study was sponsored by Microsoft.
Out of these 15 participants, the study reveals that 10 indicated that they’ll switch from Google to Bing. Here are all the promo clips:
Find this article at: http://labnol.org/?p=11429



Reader Comments
Don’t get me wrong, but I believe that all these studies are nothing but Microsoft sponsored PR stunts
Written by Raju on 12.03.09
Microsoft hired a research firm to to do a study and find out if they are awesome.
The research firm found that they are awesome.
I never would have guessed it.
Written by viisiix on 12.03.09
Its all gimmick, Google is Google, who can switch it, its a way of virtual life we all live, its a habbit!
Written by Piyush K on 12.03.09
My personal experience shows that Google’s results are a lot more relevant, Appu.
Did MS give you a “Most Valued Pimp” badge to post this nonsense?
Written by M on 12.03.09
I doubt i’ll ever switch. Bing’s top 10 searches reflect the type of people that use it. A collage of popular artists. Granted, Google is almost pushing that level as well, but at least some resemblance of decent searches pierces through.
However, the real reason i do not like Bing. Its results page is hideous! The main page is gorgeous. Little tidbits of the picture being displayed is a clean example of what Google should do, and actually copied with the recent Google front page update.
These videos reminded me of the “We gave users $1000 to buy a new laptop, and here’s what they did.”
Written by onlines on 12.03.09
10 out of 15, wow thats really impressively significant
Written by Fabian on 12.03.09
Amit bhai, stop being a shill!, by the way where is your financial conflict of interest page?
Written by Sam on 12.03.09
I agree with Raju and doubt about the reality.
Written by Young on 12.03.09
Dear Amit
Well it might be a marketing strategy, see addicted is always addicted if anybody start working with bing or some other search engine continuously for 1 week they may get addicted to bing or not….For me google and microsoft are 2 companies who are working hard to make complex things simple and why google got that much demand is the algorithm and the fast search results that it provides
and coming to microsofts bing. this product from a gaint company wont be a small kid..this has got its own features to know about those features to get time to work on them and i hope switching is not a war… and finally those who got interested in they can.
But to be clear switching from one search engine to another is not like going to other country from india and coming from other country to india.. i request dont make it a war subject just understand the mental commonsense.. if anybody works on any thing continously for a time he will get addicted otherwise he will get out at first only
With Best Regards
Sai Pothuri
Written by saipothuri on 12.03.09
And there is another 15 thousands users stated to try Bing for a week, but they just came back to Google in 15 minutes… :)
We all know how MS PR works and how terribly they fail sometimes to pitch on the facts… :)
I have been a reader of your blog for so long and we all know that you are somewhat MS pro, which is totally fine as everyone have their own views, and we take this as for your love for them… :)
Written by Nimal on 12.03.09
Microsoft hired a company to get certain results. A total of sample of 15 people out of 500 million. What do you call it when you pay someone to give you your desired fantasy?
While, over in the real world, Bing has made only minuscule market share gains, all of which are at the expense of Yahoo.
Google remains untouched.
Written by Tom Lopez on 12.03.09
ahahahaha JOKE
would microsoft make a video of someone saying: I USED BING FOR ONE WEEK AND IT SUCKS. GOOGLE IS MUCH BETTER. of course NOT. OF COURSE they would make a video of these N3WB3R5 sayin’ “oh bing is better”. Google > Bing.
Written by GuyFawkes on 12.03.09
Strange and very confusing.
Even if the research firm did not tell the 15 people about microsoft as a sponsor; all of them would obviously understand if they are doing a comparative research and analysis over a microsoft product.
for Microsoft : Stop! doing these kind of stunts, and focus on improving the product. Bing has a lot of potential, Bring something special and unique to it.
for Google : continue the good work….
Written by Ritesh Raghuvanshi on 12.03.09
Thats amazing… bing is really good compare to google in many ways, but still i use google coz it is simple and results are more accurate than bing.. probably bing may take time.
Written by Kevin on 12.03.09
We should not forget the fact that “Bing” is a decision engine whereas “Google” is a search engine… why to compare both ??
Written by Kevin on 12.03.09
Google is still the best… results from bing are in no sense better than google..
Written by anshul on 12.03.09
Interestingly I just searched on both Google and Bing for the headline ’15 Google Users Tried Bing for a Week and 10 of them Switched’. Google’s first result was this page. Clicking Bing’s first result brought up another page of results at the dailyradar.com! A search on Google and bing for my own blog also produced better results in Google. Top result my tvnewswatch Twitter feed, followed by the blog and Woofertime feed as well as several posts made on various websites including CNET amongst others. Bing put the Twitter feed at the top, however the tvnewswatch blog does not feature in any of the first 6 pages and a comment made on CNET is halfway down page 6. Google’s seraches are better and far more relevant. Bing results are to put it bluntly … rubbish.
Written by tvnewswatch on 12.04.09
The interesting thing is none of them actually said they’d USE Bing in the videos. The closest is one individual who said they could see themselves using it…but never actually said he would use it. Semantics are fun aren’t they Microsoft :-)
Written by John Marks on 12.04.09
Bing is on par with IE7…
its a product that works, but its slower and less friendly that the other alternatives.
Written by Morridin19 on 12.04.09
Hey folks….this is called advertising. BING is advertising everywhere on many fronts and the market share for BING is in fact rising. Go Microsoft Go!
Written by Charles Skninner on 12.04.09
I don’t know about some of you MS-haters, but Bing’s great.
And just so y’all know, Amit generally posts stuff about Google more than Microsoft or Bing.
Written by Quikboy on 12.04.09
hahaha – sounds like Bing should have a tagline
“Bing – the search engine for Simple People”!
Written by MrGoogle on 12.04.09
I will not upgrade to windows 7 and I will not switch to Bing. Microsoft is the master at slapping a slick interface onto a pile of dog shit. Bigger icons and more graphics make it 1000% more awesome! Nevermind that it’s obtrusive, annoying, and most of the time, broken.
Written by Ian on 12.06.09
1. MS ‘HIRED’ a ‘qualitative research firm’ for Bing Vs. Google and they hire 15 (out of the entire i-nabled population)it surprisingly finds out that abt 10 WANT to change over => MS hired the 10 ppl as well.
2. I guess the following info about the author might throw some light: “Microsoft awarded him the ‘Most Valuable Professional’ status for 2007, 2008, 2009 and 2010.”
Written by sal on 12.07.09