Google Universal Search presents a mixed content in search results – you get a couple of YouTube clips, some news headlines and sometimes book snippets on the same page .

The idea is that Google users need not have to visit other search properties (like News Search, Videos, etc) to find related information on the same topic.

Google Universal Search

Now try looking for Matt Foley on Google and what you get is a search page with 70% video content. Very interesting. H/t Aaron Wall.