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Will Apple Now Force Wired Magazine To Close Shop ?

steve jobs with macbook air

Yesterday Steve Jobs unveiled Macbook Air - definitely the world’s thinnest laptop computer.

The announcement did generate lot of excitement but all this was old news for Wired readers because they had seen the “Macbook Air” exactly a day before the crowd at Macworld.

Wired said - “Steve Jobs is widely expected to reveal a new MacBook at Macworld on Tuesday morning, and with the rumored name being MacBook Air .. a super-thin, lightweight laptop that ships without an optical CD/DVD drive.”

So they almost got it right. But compare this case with Think Secret, a site that was recently shut down by Apple for publishing rumors about Mac Mini that Steve was supposed to announce at the upcoming Macworld Expo.

Wired did something similar and their rumors proved even more accurate. So would Apple adopt a similar stance here and ask Wired to reveal the name of that “insider source” or shut them down. Thoughts ?

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Published on January 14, 2008 under Internet, Tumblelog
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Reader Comments

#1 Amit Doshi 01.16.08

Wired is too powerful to bully. Thats what apple did to thinksecret, even if the final outcome worked out well(rumoured cash settlement) for the guy who ran the site.

#2 Amy 01.16.08

Not sure what their course of action will be but I certainly hope they don’t shut down Wired, i’ve been a big fan of their mag for ages!

#3 Niyaz PK 01.16.08

I don’t think Apple can do that.
Wired has the rights to keep its news sources secret.
The notable thing is that even in the case of thinksecret, the source was not revealed. It was shut down due to the money involved.

#4 Clak 01.16.08

Think Secret was PAID to not publish TRADE SECRETS, not rumors, which is a violation of the Uniform Trade Secrets Act and Economic Espionage Act of 1996. And no, you don’t have to be under NDA to violate the law on this. Get your facts straight before you publish crap like this.

#5 DG 01.17.08

You’re trying to create mountains out of molehills.

Clak said it best.

Amit, you’re just trying to create controversy where there isn’t any.

#6 problematic 01.17.08

This is the problem with posting a blog about mostly US-related topics from outside the US. You aren’t familiar with our legal system, and thus come up with unfortunately goofy posts like this.

#7 Jagged 01.18.08

This article brings up an excellent point. The main reason I have generally disliked Apple has not been for their technology, but for their bullying marketing techniques and indifferent attitude to users who don’t march to their proprietary beat. You may not criticize or cross party lines when you’re an Apple acolyte. (See the posts above for samples of the True Believers — they speak with religious fervor.)

This article is dead on — a blooger’s site or Web site can be shut down when nbot playing the game their way, but Wired has a major publishing company behind it, and if there’s a pissing match between the companies, Wired can alienate some otherwise fervent Appleites.

#8 Jason 01.21.08

It does not matter to me. I am not a big fan of Wired magazine any longer. Interesting articles are few and far between these days. I find myself clicking on Wired RSS links because an article appears interesting. When I go to their site to read the article I often click away, disappointed.

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