Mark Evans wonders why only few web 2.0 applications like Facebook, Google Reader leave an impression while the dozen other simply disappear after hitting a spike in Alexa for some time:
..the landscape is so crowded that even if you’re good, it’s hard to get a lot of attention. Nevertheless, how do the lucky few attract enough users to give themselves enough critical mass to build a business and/or attract a suitor?
Is it marketing prowess – and a mention on TechCrunch or Mashable? Is it luck and being at the right place at the right time? Or is it simply offering a service that meets an unfilled need? Link.
Find this article at: http://www.labnol.org/internet/favorites/why-most-web-20-services-fail-to-reach-critical-mass/1051/
Reader Comments
one needs a sustained marketing and traffic building plan. Sustained because for user contributed content to gain critical mass, you need to be able to first take it to a point where it is able to hold the viewer interest and encourage him to contribute. Once you have built up this critical mass, then you need to be able to sustain and motivate this aud to make allowances for audience churn. For this you need to have strong viewer loyalty programs to make them keep coming back. If you can get this mix correct, nothing stops you from success. There are tons of pages worth of content which can be used to describe in details how these steps can be successfully executed
Written by jeetendra jagwani on 08.06.07