Google Ads convert much better for publishers than regular static banners because Adsense is contextual and also less likely to developer banner blindness:
When people use search engines to reach your site, they’re looking for something. Chances are, your site probably doesn’t have what they are looking for, but with context-sensitive ads like Google’s Adsense, they’ll likely see ads for things related to their search terms.
New visitors to a site love to click on anything that brings them closer to their goal, and often times that’s an ad. This, in essence, is the entire business model of per-click advertising.
Random people searching for information are much more likely to click on those related text ads if the ads help them find what they are looking for. fortuitous
[tags]inspiration[/tags]
Find this article at: http://www.labnol.org/internet/favorites/why-google-adsense-ads-work-on-websites/530/
Tags: inspiration, Internet, Tumblelog
Reader Comments
Hi,
Would like to see a report on your conversion rates compared to vanilla adsense CTR.
Buzz is that the CPA does not convert as well.
Will wait and watch for your report.
Written by Amit K on 10.15.07