Adam Lasnik has always stressed that good descriptive titles and meta tags help in getting good rankings in organic search results. This is confirmed by another “ethical” SEO expert:
The difference was a title tag and meta description that were distinctly different than what the “big boys” had. The title tag enticed the searcher to click and the meta description gave the information about the site.
Compared to the #1-#4 and the #1 & #2 ranking for the keywords, the title tag stood out, it called to the searcher and it didn’t create “Brand Blindness”. The other companies had a company name in the title tag, or something similar and didn’t have a meta description as the results were snippets from their pages.
[tags]seo[/tags]
Find this article at: http://www.labnol.org/internet/favorites/title-tags-and-meta-descriptions-for-top-search-engine-rankings/320/
