Spread Unconditional Link Love

Maki knows best how to win friends in the blogosphere. Excellent tips.

Link generously. The best way to make friends with another blogger is to link to them very often and reference their blog posts. Bloggers love links and this is a surefire way of getting yourself noticed. Try to send out three to five links to different blogs within each article. This adds value to your readers while inserting your blog into the overall discussion on any specific topic. To avoid possible bitterness, I suggest practicing unconditional linking, or linking without the desire to get a link in return.

Focus on the Small. Do not focus too much on getting links and attention from A-List bloggers because the chance of receiving a reciprocal mention will be quite minimal. Focus instead at the other spectrum: blogs of a similar or even smaller size. These are people who need exposure as much as you do and referencing them is a great way to get some exposure in return. Remember that small blogs can grow to become big blogs. Ignoring their potential is short term thinking.

Networking within your Blog Niche: 7 Tips for Niche Bloggers