Guy Kawasaki recently launched a new site called truemors.com but spent a whooping $1100 for registering web domains. Why this kind of money when GoDaddy gives you a domain name for $5 ? Here’s the reason:

I registered 55 domains (for example, truemors.net, .de, .biz, truemours, etc, etc). I had no idea that one had to buy so many domains to truly “surround” the one you use. Yes, I could have registered fewer and spent less, but who cares about saving a few hundred bucks compared to the cost of legal action to get a domain away from a squatter if Truemors is successful?

How to Change the World

[tags]inspiration, domain names[/tags]

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