How Nokia Designs a Mobile Phone Like N-Series

It takes around 18 months for Nokia to make a new phone from scratch. Nokia design engineer says:

We pinpoint 20-30 people across the world who have a busy lifestyle and monitor what they do for a 24-hour period. We usually look at people who take lots of pictures and video clips and forward them to others.

Based on the information that we gather, we design a product. Then we go back to the same set of people to see what they think of that product. The idea is to see if these people are happy with the navigation that the phone offers. The big difference that we see these days is that instead of us putting applications on the phone, we get people telling us what more they want on the mobile phone. Link

[tags]nokia,mobile phone[/tags]