Social networking sites like MySpace and Facebook have seen tremendous growth over the past two years, attracting a young and engaged audience.
Frequent users of these social networking sites not only engage in more activities and have a more positive attitude about these sites, but they are also far more interested in profiles from their favorite companies.
Marketers interested in reaching their audiences on social networking sites should:
1) dispense with traditional Web marketing tactics.
2) encourage “friending”
3) regularly refresh content.
Based on a Forrester research report by Charlene Li.
Find this article at: http://www.labnol.org/internet/favorites/how-adults-and-youth-are-using-social-networking-sites-forrester-report/760/
