MTV has tied up with Google India to launch the online version of their hugely popular Roadies reality TV show on Orkut. MTV and Google are also aggressively marketing this show via the AdSense network. Here’s a screen grab:
What may surprise you a bit is the language (“ab phategi”) used in these Google Ads.
I asked my Twitter friends what they think of the word “phategi” and all seem to agree that this term is a proper slang in Hindi.
Am not sure how the Adwords Quality Team approved this Orkut ad though it will definitely appeal the youth who flock Orkut in large numbers.
Find this article at: http://www.labnol.org/internet/favorites/google-adsense-ads-about-orkut-mtv-roadies-contest/3538/
Reader Comments
I dont think its a good word to be used
Phategi means Tearing off but it is use for some other sense here
P.S i can see the same ad on your blog :D
Written by Siddharth on 06.12.08
Its been approved probably because, the slang is in hindi and not English. I’ve seen people posting screenshots on forums of adsense ads containing the choicest of hindi abuses – the key poit is that the word is a slang in hindi and not english
Written by Shubhankar on 06.12.08
People actually reply when you ask a Q on Twitter? :)
Written by Patrix on 06.12.08
It is a common word used among youngsters in different contexts. Yeah, you wont use such word in front of parents.
This word is still decent as compared to juicy words one get to hear on the actual show MTV Roadies.
Regarding relation with google adwords stuff, I guess its ok :)
Written by Davinder on 06.12.08
You had highlighted the right thing, I too was amazed last day when first saw this ad but though perhaps they want Indians to be this much ‘advance’, shame for the foul language : (
Written by piyush k on 06.12.08
that’s a good point… i have seen this ads.. and thought about it… Well Orkut, Adword and Adsense are Google’s own product…so they can do watever they want ;) jk… Orkut team should change this ad.
Written by Kevin on 06.12.08
Its a slang, the literal meaning is tear away but its used as a slang to mean screwed up or used to describe a do or die situation
Written by Rency Mathew on 06.13.08
well,the intensity f d wrd “phategi” itself leaves a man thundr-struk..coz it means d job in hnd is close 2 immposible n it will beat d shit out f his ass…totally.
Written by neha sharma on 06.19.08
i want to became a roadie beczs i hve gudds to torlet the raghu comments. infact i belive myself tht after ashu i will be next roadie.
Written by gunjan sharma on 06.24.08