MTV has tied up with Google India to launch the online version of their hugely popular Roadies reality TV show on Orkut. MTV and Google are also aggressively marketing this show via the AdSense network. Here’s a screen grab:


What may surprise you a bit is the language (“ab phategi”) used in these Google Ads.

I asked my Twitter friends what they think of the word “phategi” and all seem to agree that this term is a proper slang in Hindi.


Am not sure how the Adwords Quality Team approved this Orkut ad though it will definitely appeal the youth who flock Orkut in large numbers.