Scoble attended an Apple Press Event that allowed no photography, no wi-fi, no video interviews. Aaron writes:
Apple might make sexy products, but when it comes to marketing and PR they’re about as old-fashioned as it gets. They’ll feed you the “official” story and do everything in their power to prevent any “unauthorized” coverage.
Putting it another way: if you want to cover an Apple event, you can’t really do it with an iPhone. Link.