07-07-07: Lucky Seven

Everyone around the world is in a mad rush to encash the lucky number seven, a once in a century opportunity. Wedding planners, marriage venues, concerts are all gearing up for this day.

There was news earlier that the seventh Harry Potter series book would also release on this date. The New 7 Wonders of the World would also be announced on this date.

I wonder what will happen at time 07 hours, 07 minutes and 07 seconds on July 7, 2007.

Hotels, casinos and even Wal-Mart Stores have seven-centric promotions for the seventh day of the seventh month of 2007.

Marketers bet on lucky 777