One alternative for Web sites would be to bank on subscriptions rather than advertising revenue, but few existing outlets have been successful with that model.
The reason is that unless the site offers extraordinary content, people simply refuse to pay for it, said Mark Miller, president of RMG Connect, an advertising and marketing agency.
"If Warren Buffett wanted to put out his own subscription newsletter online, well, I’m sure he’d get a bucketful of people to subscribe to it," Miller said. Link.