ad break on television

The above graph shows how Television viewers react to commercial breaks in TV programs second-by-second. The audience level drops immediately at the start of the commercial break but then starts to grow again.

The audience starts to grow again about halfway through the break, presumably as some of these viewers return in anticipation of the programming resuming. Once the programming resumes, the audience builds back up to roughly its original size, over the course of about two minutes – Deeksha Hebbar.

The second graph represents channel surfing activity during the same time-period – the red spike seen at the beginning of the commercial break indicates that people are actively tuning out of the channel where that advertisement is being aired.

set-top-box-data

Google TV Ads – Every second counts

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