The current issue of Wired Magazine carries some provocative advice for bloggers – shut down your blogs and take refuge in places like Twitter, Flickr or YouTube.
The reasoning is that stand-alone bloggers can’t keep up with a team of pro writers, like Engadget or The Huffington Post, who crank out up to 30 posts a day.
The article says - "Today, a search for, say, Barack Obama’s latest speech will deliver a Wikipedia page, a Fox News article, and a few entries from professionally run sites like Politico.com. The odds of your clever entry appearing high on the list? Basically zero."
The advice published in the Wired story is equivalent to asking mom and pop stores to close shop as there’s a new Wal-Mart store in the neighborhood. True, the competition increases but both entities can still peacefully co-exist and survive well.
Twitter is a good place to connect with like-minded people and it definitely replaced the IM client on my machine but nothing more.
Find this article at: http://www.labnol.org/internet/blogging/wired-magazine-suggests-bloggers/5033/
web: http://www.labnol.org/ email: amit@labnol.org


Reader Comments
I entirely agree with you, Amit. There’s not only Monopoly in life, there’s also chess ;)
Written by Transcontinental on 10.21.08
I think Wired is talking out of its hat. The odds of my “clever” piece appearing near the top for the niches in which I write is actually quite high and I’m by no means an A-lister. The recent melamine in milk scandal for instance sees me still near the top of page one in Google ahead of many conventional news sources. So, there’s no way I’m abandoning my blog and heading off to Twitterland…
Written by sciencebase on 10.21.08
Dear Amit,
You Dont need to worry.But The warning is For Bloggers with low stuff
Written by aggL on 10.21.08
The article by Wired is absolutely ridiculous, every blogger does not write what engadgets or The Huffington Post write. Each dedicated blogger has his or her own Interest area.
Written by Nirmal on 10.21.08
Small and medium level blogs may not always get positioned in top search result positions, but they will surely survive the battle since they have a regular and large reader base. Majority of readers prefer to read such blogs rather than going with the big guns.A post in the wired blog is not the end of the world.
Written by Deepak on 10.21.08
R-I-D-C-U-L-O-U-S !
Written by Rajesh Kumar on 10.21.08
Yeah sure. You are right folks. Don’t know who is trying to be the wrong version of Arthur C. Clarke.
Written by Yohan Perera on 10.21.08
What I’ve found interesting with my own blog lately is that my feed activity among RSS subscribers has outpaced site traffic in pure numbers. I’m no longer so obsessed with my template layout as I was, realizing that most readers now engage with my content on Google Reader or NewsGator.
Written by Foley on 10.21.08
@Foley That’s an interesting point…you might ask why bother tweaking a blog when most readers read your site via their RSS reader, but there is the possibility that unless you’ve got great reach most of those suscribers are not actually reading your content, and certainly not interacting with it…
Written by sciencebase on 10.21.08
Funny post, nothing more than that.
Written by Riz on 10.21.08
This sounds like the same crap when women are told they will never be president or ceo of a company. Next there will be a post from them to give up your job because you will never be a donald Trump.. this whole post is stupid. Never give up, follow your dream…. Shhh do not Tell Sarah Palin she cannot be governor because she is female. Crazy
Written by Smart Marketing Expert on 10.21.08
Dumbest idea I have ever heard.
Keep catering to specific niches, where bigger publishers are afraid to go because of the small readership capacity of those communities.
Written by xavierv on 10.21.08
This is insanely ridiculous! To me this suggests that bloggers blog ONLY for monetary purposes. Now I don’t know about others but I enjoy blogging and publishing content, and most of the time it’s for my own pleasure (what a concept). To suggest I am wasting my own time doing something I enjoy is outright crazy.
Personally, this reduces Wired Magazine’s credibility in my eyes and this Paul Boutin guy… is just not my kind of guy. He says - “As a writer, though, I’m onto the system’s real appeal: brevity. Bloggers today are expected to write clever, insightful, witty prose to compete with Huffington and The New York Times.”
I just don’t see who ‘expects’ me to write clever insightful witty prose. Myself or all of the bloggers and web publishers I know never try to compete with Huffington or the NY Times. Neither of them would publish content remotely similar to my content. I set expectations for my blog as filling the extremely tiny niche market I have chosen. Not everyone is searching for Barack Obama.
What a stupid article.
Written by Jim Jamesson on 10.21.08
Funny. I read this “little” blog about the “big” Wired story, but didn’t go to the Wired site to read the article. Yesterday I couldn’t spell stoopid, today I are one.
Written by Evil Monkey on 10.21.08
First, no body can determine the fate of anybody’s blog. If your blog has a niche content and unique, forget the rest. It will stand out from the “big guys” who are already in the street pulling crowd! But all this can’t take place in a single day. It takes time and a lot of hardwork from stand alone bloggers to compete with big guys! (it’s the reality!)
Written by Personal Web Mate on 10.21.08
I suppose the writer’s trying to create some controversy or maybe he had a deadline to meet.
Written by Bill Stevens on 10.21.08
Let me ask wired magazine for how long people are searching for “Obama” … may be for last 1 year and he is a phenomena which happens once a decade or may be more, once elections are over how many people will search for him ? He is an exception which cant be generalized.
Every week we get new topic to search for, like “Karzz review” last week and for that you wont find timesofindia on top … it is blogger which comes first.
Also blogging is not about financial gain it is about being heard and get like minded people to discuss issues in informal chit chat, which wont happen at TOI / Rediff editor driven approach.
Written by Veresh on 10.21.08
Amit, The mainstream media has always been in a state of panic eversince the common man has seized the power to broadcast his own views through Web 2.0 tools.
Even as we see blogs, individual as well as large ones, overtake mainstream news website traffic in places like UK, we still see foxes from the mainstream media complaining about “sour grapes”… read.. the phenomenon of users not depending on them for voicing their opinions.
I think all the readers of DI should write to Wired and ask them to think Wireless too :)
Written by Nagesh Pai on 10.21.08
I share the opinions expressed by aggL.
Written by Soumyadip on 10.22.08
There are millions of words/phrases being searched by people everyday. Doing SEO, you can rank higher than many of those giant websites. These huge websites have their own agendas. We bloggers who are blogging right from our home may be doing it for passion, money, or personal development. Whatever the motive is, we should not give up the fight. Oh, it’s not a fight actually. It’s freedom in a flat world.
Written by Economic Crisis on 10.22.08
What a ridiculous statement from Wired. I’ve been blogging for 10 months and couldn’t be happier. Why do they automatically think that every bloggers dream is to be in the top 100? What kind of measurement is that? It’s obviously written to get a provocative response. No doubt this article will get a lot of attention. Best to leave it dead and start another blog :)
Written by Jorn on 10.22.08
I think that it really does depend on what it is that you are using your blog for. If you are doing it for a cause or just because you actually like doing it, then it should not matter regardless. If you are blogging for money, I do agree with this article, blogging seems like a lost cause for the small fish.
Written by CoolProducts on 10.22.08
The fact is, we’re not trying to keep up with the big blogs of the world, we’re trying for smaller crowds, more talk, more communication, more fun.
Written by The Windows Fix on 10.22.08
I can’t believe you have given up IM for Twitter.
Why do I want everyone to know every little thing I am doing and I definitely don’t want to know every little thing you are doing.
Down with Twitter, up with IM.
Written by seniorgeek on 10.23.08
I think Wired News makers are playing funny role.Why we should
to close our Blog.This is right that bloggers are increasingly
more & more.But why we stop?
Demand of good content is increasing.People want good and useful stuff.Don’t get stressed about it.
Written by Surender on 10.24.08
Do people still read Wired?
Only half joking. I haven’t actually read it or visited the site in a couple of years.
Plus - you know, HuffingtonPost is a POLITICAL blog/site - so I am totally SHOCKED that they would rank high for the front-running candidate for the US election. Maybe not so good for how to make chocolate fudge…
Written by owen on 10.24.08
I have these points to add
1. Wired is a big media company itself and has vested interests in publishing this article.
2.”The reasoning is that stand-alone bloggers can’t keep up with a team of pro writers, like Engadget or The Huffington Post, who crank out up to 30 posts a day.”
This is the exact reason people run from large blogs, at least I do. these Big B’s take pride in adding as many blog entries in a day as they can and an average reader who reads them from infotainment pov has trouble keeping up with them.. I [personally like smaller, high quality and less than 5 posts a day blogs. I dotn have time and I donot need to read 30 entries on a single blog (I follow some 30-40 blogs)
Written by ullash on 10.27.08