You send an email (embargoed release) to Mr. Blogger about a product that is due for launch the next week but either due to miscommunication or something else, Mr. Blogger decides the break the news on his blog while other bloggers you’ve contacted are still holding their reviews as they are under an embargo.
Now that that embargo is broken and the world knows about your product, what should you do next ? Marshall has some great advice here:
‘Leave a matter of fact comment on the post ("This was embargoed until 4 hours from now and I would have appreciated it if you could have respected that.") and then let the other blogs you’d reached out to know that the embargo has been broken. You probably don’t need to tell them by who, they’ll check and find out on their own.
Then they’ll either run their story about you, or if they hadn’t written it yet then they may not cover you at all. Then ask yourself honestly if this was actually your own fault due to unclear or inconsistent communication.’ Link.
Find this article at: http://www.labnol.org/internet/blogging/when-tech-bloggers-break-embargo/4416/
