Silicon Valley is booming again. But if you work in tech media (Red Herring, CNET, Business 2.0, PC Magazine), there’s blood on the floor – reason is blogs. It takes fewer resources for blogs to crank out content than it does print titles.
Web sites such as GigaOm, TechCrunch and Valleywag–with a few laptops, a web server and some hustle–are crowding into beats once dominated by trade publications and enthusiast magazines who rely on printing presses and full-time writers and editors. Bottom line: A successful blog can simply grab more readers, per employee, than more traditional media. Link