A new social media study from Universal McCann published in AdWeek may come as a big surprise. It says that consumers in US and Western Europe like to watch created by others while people in Asia are more into the content creation side.
1. Despite the popularity of Facebook and MySpace, other countries dwarf the U.S. in joining social networks. The Philippines, Hungary, Poland and Mexico all boast participation rates over 75 percent, while just 43 percent have joined social networks in the US.
2. About a quarter of Internet users in America have uploaded a video to a site like YouTube. In the Brazil, 68 percent have done so. India, China, Mexico and the Philippines all boast video-sharing participation rates topping 50 percent. The results are similar for photo-sharing, where a little under half of US consumers have uploaded photos, far behind rates in South American and Asian markets.
3. A little over 60 percent of Internet users in the US read blogs, but just 26 percent had created one, compared to over 70 percent of Internet users who blog in South Korea and China. Consumers in Asian countries are also much more likely to read blogs: 92 percent of South Koreans read them. In China, 88 percent read blogs.
Am not sure about other Asian countries but it’s slightly tough to digest that more 50% Internet Users in India have uploaded a video onto YouTube.
Full story on AdWeek. It’s behind a subscription firewall but you still read the content from Google Cache. Thanks Pranav Dharma from Startup Dunia.
Find this article at: http://www.labnol.org/internet/blogging/social-media-survey-highlights-differences-between-us-and-asia/3065/
web: http://www.labnol.org/ email: amit@labnol.org
Reader Comments
I can talk in account for Mexico numbers and yes they are real. Mexicans engage fully once they set for a APP, Service, etc. so are the pinoy since i know a few of them.
I can resume Mexico online activity like this:
IM: Live messenger and Yahoo messenger
Social network = Hi5,then Myspace,
E-mail: Hotmail, yahoo
Video: Youtube, metacafe
Music service: last.fm,ilike. but i have seen now using muxtape and mixwit here now
Browser: IE commands 90% here.
Written by Avatar on 04.24.08
It’s fact. I am working @ technopark. I know a lot of people in technopark are creating simple movies and upload and market it in youtube. Recently ‘Technopark jada’ was a big hit among those movies.
Written by sanils on 04.24.08
in indonesia, the most popular social networks is friendster. is up to 70% of internet user in indonesia have account in friendster.
Written by jonneh on 04.27.08
Hmmm…
Really Cool…And there’s no way in hell that 50% of the people use youtube in India…
10% would also be an outrageous prediction but still somewhat believable.
Written by Sameer on 04.27.08
Great survey, anyway people are even learning and earning more from social networking sites. SO in that Brazil is ranking one.
Written by Honey on 08.23.08
I think in the usage rate of the internet one factor that is more involve is the education. due the low literacy rate normaly Asian are behind the USA in participating social networks.
Written by Vitiligo on 10.28.08
Personally I believe the high using rate of Internet in China somehow reflects that people tend to turn to network for information instead of journalists. Those countries with high uploading and using rates similarily have not-so-free journalism.
Written by Bai on 11.15.08