Two weeks ago, Google implemented some massive changes in their AdSense text ad formats to reduce accidental clicks.
Most AdSense publishers felt the change was good in the long time but at the same time, it could mean lower AdSense earnings. Even the AdSense team acknowledged that click-through rate will decrease after the ad format changes go live.
However, things look slightly different (and positive) when I look at my AdSense reports for the past few days.
There is a slight dip in CTR but nothing to really worry about and the eCPM rates have more or less remained the same during this period. So until now, it looks as if the changes may not have affect the bottom line.
What is your experience ? Did your AdSense income drop (or has risen) after the recent changes ?
Find this article at: http://www.labnol.org/internet/blogging/impact-of-google-ad-formats-on-adsense-earnings/1881/
web: http://www.labnol.org/ email: amit@labnol.org
Reader Comments
It has come down drastically. Is there any scope of increase?
Manisha
Written by Manisha on 12.04.07
My CTR is fine.. but eCPM is down like anything.. its half after the day google change the formet.
Written by Amit K Singh on 12.04.07
It did not have any impact on my earnings. But that’s hard to say as I have been in experimenting with a couple of things on my site. I see that my revenue is up by at least 110%, CTR up by 20%, could be due to the experiments I am doing. Hmm..!
Written by Raj on 12.04.07
My CTR is up with low earnings :(
Written by Angelina Mina on 12.04.07
The same CTR, very low on eCPM.
Regards from Bulgaria!
Written by Todor on 12.04.07
Amit , the link in your post with title - lower AdSense earnings is broken.
Regards
Written by Amit Bhawani on 12.04.07
It was fine for quite a long time since the change was implemented.
But for the past 3 days, there’s a strong dip in the CTR
Written by Shankar Ganesh on 12.04.07
Big drop in earnings. Am trying to figure out ways to make it on previous track. but I think more traffic is the only way at least for now :(
And I am sure the effect is from the click zone change by Google. As I was not experimenting my well settled earning track.
Written by vijay on 12.04.07
To be honest, having dropped from around the $50 a day mark on adsense a couple of years back to just $1 or so each day, I’ve all but given up on Adsense and am monetizing using alternative revenue sources for my blogs now.
db
Written by David Bradley on 12.04.07
I saw a dip in everything of adsense for a week ( around nov mid). But now its back to where it was and Its doing better than before
Written by Ashish Mohta on 12.04.07
My CTR has gone down drastically. Looking for CPM programs now. :(
Written by kaushik on 12.04.07
My CTR & CPM both have dropped to a large extent. But, have you noticed that Google has put this layout for AdSense publishers only, Inside Gmail .etc. Ads are showing as previously. Foul Play.
I talked to Firefox Adblock plus plugin developer regarding this and he told me to include the filter mail.google.com/mail/?*&view=ad&* in the EasyList to block Ads inside Gmail.
Written by Rupesh on 12.04.07
The first few days there was a drop in ctr but then it started to be more stable.
Written by aaly on 12.04.07
My earnings droped by 1/3… I want to punch someone that works at Google… Any ideas to get it back???
Written by Gustavo Leig on 12.04.07
Yeah, the earnings have gone down :(
Written by Mayur on 12.04.07
I have seen a significant decrease in my earnings. The Youtube Video at the bottom of my posts is making more money than my text ads which is a first.
Written by Blue Skelton on 12.04.07
Actually it has been the other way round for me. I have found a significant increase in my Adsense earnings. I had implemented a few changes in my blog as well. But the overall ctr is down.
Written by Dr.Vishaal Bhat on 12.05.07
My earnings have gone from around 30 till 4, a huge dip. What can I do?
Written by RS on 12.06.07
My earnings have dropped down alot too. I currently have only one website & was earning like around 7-8 bucks average everyday, & now it has dropped to like 1-2 bucks average a day! Google hasn’t even sent a notice or anything regarding the changes they are making….I was planning on opening about 2 more sites so I could earn like around 20 bucks a day, but if this continues, then I dont know what to do.:(
Written by Rocko on 09.10.08