How to Get Non-bloggers to Read Your Blog

Lisa Barone - If you want non-bloggers to read your blog, you have to de-blog your blog. If your blog is using some god awful template from 2001, or worse, even looks like it should be hosted on blogspot.com, well then you’ve just lost any credibility you were hoping to establish.

Your blog should seamlessly fit into your audience’s online neighborhood. You want it to look and feel like them. Design it with the sites they typically frequent fresh in your mind so that your blog appears trustworthy and reliable. Make them feel confident that your blog will still be there in the morning. You don’t want it to look like you set it up in the middle of the night and decided to add-on every horrible Web 2.0 element that was offered to you. Link.