When Google introduced Google Pack referrals, AdSense publishers were paid up to $2 per successful conversion.
The payment scheme was revised this year and the Google Pack referral payout was reduced from $2 to $1 - the amount would vary depending on the geographic location of your visitors who install Google Pack.
I was looking at the the average payout rate (Earnings/Number of Conversions) for Google Pack in my AdSense account and as expected, there was a dip in February.

But a surprising part is that this dip got steeper as we moved into the month of March and all the more in April.
Maybe Google is re-evaluating the payout rates for Google Pack Referrals? Or it’s just a temporary phase. What are your thoughts / experiences ?
Related: Tips for Using Google AdSense Referrals
Find this article at: http://www.labnol.org/internet/blogging/google-pack-software-adsense-referral-rates-down/2938/
web: http://www.labnol.org/ email: amit@labnol.org


Reader Comments
Amit, Do you also use referrals other than Google Pack?
Written by Deepak on 04.12.08
correct thing
When I previously had my blog I got upto .5$ or sometimes even more for ads
but now I get upto 0.05 $ on my new site :(
Written by Siddharth on 04.12.08
Yes very correct.
I too noticed this change.
I think adsense has is no more the best advertising program. The paying scheme is decreasing day by day.
Thanks
Bhanu
Written by bhanu on 04.12.08
hmm… let me see… hmmm… i don’t get referral earnings :) … probably the same as the majority of readers on this blog :D
By the way, Adsense site is down as we speak. When I go there, it takes me here: link
Written by Vaibhav on 04.12.08
Yes, Amit even they have removed the Adsense referral publisher program from India. Though available in other countries. It means you can’t get referrals from your own home country.
Written by Blog Opinion on 04.12.08
Dear Amit,
in Dec i had 1812 conversions of google pack which made me $1154, whereas in Mar the no of conversions jumped to 2274 but the earnings were reduced to $636.
so the earnings have become 1/3rd i guess.
for proof :
link
link
Cheers
Written by Bhangu on 04.12.08
is it only in referrals?
i think all units of adsnse going down.
my income decreased n last 3 month
Written by elektroseyir on 04.13.08
Is the decrease of Adsense fee an effect of US economic slowdown?
Written by Mike on 04.13.08
Bhangu - Not sure but could be related to Smart Pricing also ?
Written by Amit Agarwal on 04.15.08
Hi Amit,
yeah could be that, but doesn’t look fair if Google is actually paying less for large chuncks of downloads.
at the end of day someone like me would be making the similar amount of cash as someone with 1/3rd of downloads if this thing is based on Smart Pricing.
It’s Smart Pricing for Google not for publishers like us i guess..
Written by Bhangu on 04.15.08
Hi,
I have a google pack referral on my blog and when people click on it and every time it ends up in a conversion the daily Adsense report shows me 1$ for each conversion, but if I check the “all-time” report it now shows me 6 conversions and $3.30 emaning that 3 conversions have earned me only $0.10 each and 3 have earned me $1 each. Anyone have this kind of experience?? What does it mean? The daily and all-time reports seem to contradict each other!!
Written by Marulu on 04.27.08