
A recent report on Click Fraud suggests that the maximum number of invalid clicks on Pay Per Click ads originate from India. And this is not the first time – its widely believed there there exists a large “work from home” crowd in India who want to generate “quick cash” by clicking Google AdSense ads.
During a recent trip to Google Hyderabad for BarCamp, I met someone who explained me the whole modus operandi of these secret ad clickers.
Pick any issue of Deccan Chronicle newspaper (the English Daily of Hyderabad) and open the Classifieds section – you will see dozens of ads that promise you regular Google AdSense income while working from home. (see this newspaper clipping on the right).
You basically create a website and then write a few articles to get accepted into the official Google AdSense program. Once you become an AdSense publisher, you join any of these “bogus” AdSense network and are introduced to other members who are in the same boat as you.
Now Google would quickly ban your AdSense account if you click Ads on your own website so what these networks do is ask members to click on Ads appearing on websites of other members. So it like a reciprocal behavior – you click my ads and I will click yours.

Do members of such local AdSense networks make money? I have doubts. They may make a few dollars before Google discovers the click fraud activity, bans the account and returns the accumulated earnings to advertisers.
But in any case, the fraudulent clicks have been generated and added to the global “Click Fraud Index”. No wonder, India tops the chart.
Find this article at: http://www.labnol.org/internet/blogging/google-adsense-click-fraud-india-how-invalid-clicks-are-generated/2408/
Tags: Archives, barcamphyderabad5, click fraud, Google Adsense, news, Blogging, Internet

Reader Comments
Scratch my back and I scratch your back…not a great list for India to be in.
Written by Rajesh Kumar on 02.27.08
Why don’t you send this article to Google, so they can work more effectively on fruad clicks… I guess google already knows this… or probably they are already working in this. They may have record for india about this… ;) Google is smart.
Written by Kevin on 02.27.08
soon their account will be disabled for life, nice job to do,
Written by ba on 02.27.08
I have seen similar advertisements in papers like mumbai mirror, HT classifields, Mid-day almost all newspapers. And mostly its the same advertisements that are repeated.
Written by SticKer on 02.27.08
I totally agree.. Reason such as these make google to ban more people. Well, some innocents too get banned at times.. Nothing to blame Google!
Written by Jeba on 02.27.08
this has gone on from the time adsense come out. In fact, it was the American bogus companies that began the trending in india.
it started in 1995, and at one time had some back chatter with seth. G on this
link
Written by /pd on 02.27.08
Where theres money involved there will always be crime and rich quick schemes, its part of human nature I suppose.
The rotten few always spoil it for everyone else.
Regards.
Written by jsanderz on 02.27.08
There’s also another way people in India are doing this. Orkut has become way too famous here, so those who have an Adsense account go to Orkut, ask the fellow Adsense publishers to exchange their instant messenger id’s and then it goes like you said – you click mine I will click yours!
There are around 5000+ people who do this daily. But of course, they get banned eventually.
Written by Mayur on 02.27.08
These people don’t understand that they spoil their country name for just few pennies. Is click frauders listening?????????
Written by techie on 02.27.08
hi
on 18 th this month my account also get banned..but no mail has been received by me till now..no reasons have been given,,i appealed google but still same thing no reply..i have a daily visitors abt 100 on my blog but….dey say invalid click..what shuld i do
Written by sahil on 02.27.08
hi amit,
these schemes do work and these guys have got pretty advanced in this. I know someone who has been doing this for months and gets over $400 per month doing just click fraud.
So Google desperately needs to take this seriously otherwise it would definitely lose advertisers!!
Written by Freelancer on 02.28.08
There’s a new website called makemyclick.com which shows websites with google ads inside its website asking members to click on the ad, wait for few mins, load another page and click and so on…
Shouldn’t that site be banned for officially indulging in click fraud?
Written by Shrinidhi Hande on 02.28.08
Shameful act!
Written by Rohit Khurana on 02.29.08
This is an old business in India. Mostly these click based websites (the websites where people clicks these ads) target young boys /girls & house wives to be part their clicking business. They gives every participant an impression that this is a genuine business and these are a part of some project. 90% of the people who participate in this click business think they are doing it for some good. This company even charges these participants an initial amount.
The most interesting part is for marketing purpose most of these companies uses multilevel marketing plans. I have seen some well educated people participating in this business.
Don’t be shocked!! Some sites also partner with these sites for clicks.
Written by Amit khandelwal on 03.04.08
and some such sites (like googlecashcow.com ) advertise officially on google adwords (I can provide screen print if needed)
Written by Shrinidhi Hande on 03.06.08
google is a money hungry corporate giant, just like microsoft, if you can screw them, do it, hey screw a lot of ligitimage adsense accounts by simply banning them with no valid reason, becasue they think they are the GOD of the internet
Written by Frank on 03.10.08
Everyone is talking about the problem but not the solution. I think these click frauds can be controlled by providing information to the masses and Google is the only one who can take these steps.
Thanks,
Written by Rajinder Soni on 03.12.08
I guess the designers wanted observe patterns using IP addresses and cookies. The crooks can disable the cookies and the IP address assignments are chaotic. The fellows at Google didn’t know that there is no uniform way of finding which IP belongs where :) The national level ISPs distribute them at will and disclose any info about location, only when the havaldars get after them? Click Fraud is easy..keep changing the IP by logging in and out of connection often, and keep deleting the cookies :)
Written by bharat kumar on 03.15.08
one another thing..I can see enough stupid fellows on this board..absolutely spineless and keep hoping for deliverance from Google. Given them a chance, they will start praying with Google mantra, if it gives them a few bucks..born beggars and slaves
Written by bharat kumar on 03.15.08
May be that these lowly creatures are doing this secretively. I think I know how to do it from my OWN computer without anyone knowing it; but the mere thought of selling one’s morality for some petty cash, prevents me from doing it. Earning is one thing and begging another.
Written by Amiya Sarkar on 03.18.08
Made for a good read. I knew about this click-exchange circle, and some people, who’re *really* careful and smart, can make the most use out of these click exchanges. Where most people lose out is that they see their income, say few dollars for a low amount of clicks, they become more greedy, and ask for more clicks from others. And it’s pure madness if you get umpteen clicks from a site which is not well known, no PR, etc. And bam! They get banned.
Written by Sathya on 04.13.08
I think google’s adsense program should not accept small/new publishers for their program. They should have a strong filtered criteria for the same.
That is where the problem lies. If the application part is so easy that anyone can join it will include the “fraud” chunk of the community.
The percentage of google users in india are high so does the fraud clickers thanks to those people selling ebooks about making money online.
Written by priyankeshu on 04.15.08
Everyone and every country people doing this scam, NOt only india(ns)
Written by lisa on 04.16.08
These things have been happening since the start of the adsense. Its not new and Its not just happening in india it happens everywhere. There are a lot of stuff that happens in U.S itself.Its just that they do some high quality stuff .
These things are easily traceable and thats why most of these account get banned. This is not a real threat to adsense . But what about those High quality scripts that just sucks out the traffic from the search engine and generate untraceable fake clicks. I think thats the real threat to advertisers today.There is a lot of high quality stuff going on the net that is totally untraceable. This is nothing compared to that.
Written by Mark on 04.18.08
People interested in making quick bucks tend to click their own ads and at their own peril. Instead of clicking their own ad, they should try to improve the contents, bring more traffic and then make big money legally. Google is too smart to catch the fraudster soon…
Written by K.Thenmozhi on 08.11.08
I have been involved in this :) …and many of my accouns got banned .i even made few bucks but now i have learned SEO .
click exchange group people are so desperate that they can even ask their street dogs and cats for click exchange lol .
Written by makemeinsecure on 08.31.08
This is what going all over India not just few cities. Everyone wants to get rich quick but when there is nothing such thing to get rich quick I don’t understand why educated people caught in this type of fake programs.
Written by Ravi Ahuja on 12.03.08
Hehe these guys will have to be really smart to outsmart google. The police will have to intervene and have these groups bustd. The last thing we want is large groups with sophisticated know-how.
In affiliate marketing new tricks have evolved to impress google. If 1,2.. are sites and x>y “means x links to y”,
in the past it was 1>2 and 2>1 . But google gives such reciprocal links lower ranks. Now new strategies like 3 way links have come 1>2 2>3 3>1
Similarly, if these groups are allowed to become large, they may evolve “3 way” clicks when reciprocal clicks are not profitable.
Written by jesvin on 12.03.08
I also know the very concept as I got almost caught in one such.But later on when I took on blogging properly I wanted to take a revenge on them. I am student only & very new to this blogger’s arena. But as you are well-established please bring this matter to light & let Google take some serious actions on them. If this tiny one can be of any help, I’m ready.
Thanks for your concern.
Written by soumen halder on 12.05.08
I really don’t think that these click frauds are only done in India. I have seen many people, specially from USA and UK, who have groups to click on Google adds.
This is a very wide network which had been very wisely setup and start in from the click fraud and ends in an genuine site sale.
Written by Duke on 01.05.09
whatever that ad is showing might attract less than 25 people .. and even if they click among themselves.. an average person knowing about adsense would know that it would take thousands of visitors everyday to earn!!.. so either the bottom line is either those people giving ad’s are stupid or people who are clicking the AD’s are stupid or those people who believe in such click fraud in india are stupids………..i think there might be few non-technical people unknowingly try out this!!..that’s what my guess is!!.. google is smart enough to know everything (they r on email, google search, google toolbar,blogspot, picasa ..and lastly google ads..so its anyway easy for them to monitor you)
Written by king khan on 03.02.09
Well google should be able to tell these groups easily since it will stand out more…I mean think about it someone makes a crappy site in 10 minutes joins adsense and next day they are getting thousands of people on their site with almost everyone clicking…Google must be retarted not to notice unless they are cool with it, since they make money out of it too…
Written by aaaaaa on 03.02.09
Amit, I gree with you that indian Market is deeply involve in adsesne fraud but I f we will talk about the over all cpc fraud, I think chineese are the leading one. There are also many companies working with same criteria in pakistan.
Written by www googlesearch on 05.07.09
I also find such companies in Pakistan. They also offer same click jobs openly in newspaper. They showed people fake dreams of earning money for a better life but in the end lways only one dream come true and that is there own dream to be rich, poor people always remain poor.
Written by Funny Images on 05.07.09