The AdSense for RSS feeds program is now live for some publishers and Google has also discontinued the FeedBurner Advertising Network in favor of AdSense.
*If you are subscribed to this RSS feed in either Google homepage or any news reader, you may have already seen the new feed ads at the bottom of each article.
AdSense Ads in Feeds are contextual and are available in banner (468×60) and medium rectangle (300×250) formats. They are probably a mix of CPC and CPM ads because you can show either text ads or image ads or even a combination of both in your feeds.
Here’s a screenshot of a feed ad inside an article that was about search engine optimization - notice the relevance of the ad.
AdSense publishers can choose how frequently the ads should appear in the feed and whether ads should appear in articles that are relatively short.
What’s different from FeedBurner though is that with Google AdSense you can position ads either at the bottom or top of the feed item.
There are two big advantages here:
a. The ads are contextual, very relevant and publishers may therefore see better returns.
b. A large majority of FeedBurner advertisers targeted their ad campaigns for US traffic so publishers were not able to successfully monetize traffic from other countries. That will change with AdSense for Feeds as Google has advertisers almost everywhere.
Here’s another example of an RSS ad - its a medium rectangle this time.
Find this article at:
http://www.labnol.org/internet/blogging/google-ads-for-rss-feeds-review/4082/
web: http://www.labnol.org/
email: amit@labnol.org
Reader Comments
It may add something ($$$) to the acounts.
#1 - written by hemu on 08.01.08
When it will be implemented for every one ?
#2 - written by suresh on 08.01.08
Thanks Amit,
Did you noticed? that since July 31st, 2008 for Indian publishers, Adsense has also introduced Adsense YouTube Ads : )
Cheers : )
#3 - written by Piyush K on 08.01.08
Congrats Amit,
We need to see this in our accounts still…
#4 - written by Technotip.org on 08.01.08
@Amit for those who dont still have this feature ;)
they can use the plugin called RSS footer and then place the adsense code there
which can be found http://yoast.com/wordpress/rss-footer/
#5 - written by Siddharth on 08.01.08
I am getting Video units but not RSS.
#6 - written by Amit Verma on 08.01.08
Amit,
When will it be available for all users? Could you please alert us as and when it becomes so?
#7 - written by Expatguru on 08.01.08
unfortunately, malaysian adsense user cannot use the new video ads and this rss ads :(
#8 - written by StuckS on 08.01.08
I am able to see Video ads but not RSS feed ads. When they will be available to us. I am in Japan
#9 - written by Sunil on 08.02.08
This will be certainly a value add for the publishers. But, Is the CPC/CPM rate for these feed ads same as the other Adsense ads ?. Amith, Did you notify any difference ?
#10 - written by Pras on 08.02.08
I cannot see it into my adsense account. Is it available in india?
#11 - written by Manoj on 08.02.08
what if the subscriber count is too low ? :(
#12 - written by Make money on 08.02.08
But why only few publishers? They could have roll out for all..
Instead I can view the video units in my adsense a/c
#13 - written by AboutOnlineTips on 08.03.08
I am located in Singapore, i have not been able to access adsense for feeds for my account; ads setup as well. Besides that, i also can’t access to ads for video content as well, can someone please enlighten me on this. Thank you very much!!!
#14 - written by StockFanatic on 08.03.08
Today while opening my adsense account,i see the adsense for rss feeds tab.So finally it is on.
#15 - written by Gaurav on 08.14.08
Brilliant. Found it in my adsense account (Australian). Now to start playing with it. Anyone had much joy with it? Whats the CPM rate like?
#16 - written by Universal Search on 08.26.08