IDG, the company famous for publishing technology magazines like Macworld and PC World, has launched an advertising network for technology bloggers.
IDG will leverage their existing sales team to get advertisers for your blog and will keep 50% of the advertising revenue. The ads are CPM based and available in all standard formats like the media rectangle, wide leaderboard or the long skyscraper format.
The program was earlier known as Tech Dispenser – that old site will continue like an aggregator of tech blogs but the advertising network is now rebranded as The IDG TechNetwork.
If you run a technology related blog or website, I highly recommend signing up as these programs generally yield higher returns than Google AdSense because you get to specify your own prices. If there are no matching ads, you can always fill the unsold inventory with AdSense ads* so its always a win-win situation.
*we follow a similar approach here at Digital Inspiration.
Another advantage of joining IDG Technology Blog Network is that your content gets syndicated across different IDG websites so you can expect some additional web traffic.
To get started, open an account at Adify and wait for the site to get approved. The payments are handled by Adify and are made via PayPal.
Related: Washington Post Technology Blog Network
Find this article at: http://www.labnol.org/internet/blogging/advertising-program-technology-bloggers-idg-adsense-alternative/2568/
Tags: adify, advertising, Archives, Google Adsense, Blogging, Internet
Reader Comments
Thanks a lot for this article….I was always looking for some very good alternative to adsense and thought that I need to wait until the arrival of Yahoo Ad Network to India.Hope IDG TechNetwork would be a best thing to choose.
I have purchased a domain I had thought of doing a technology blog.
Thanks again…
Written by Nisha on 03.14.08
can these ads be run parallely with google adsense??
Written by shitu on 03.14.08
hi I signed up for IDG TechNetwork, but I am not able to find a refferal link…
If its only for selected publishers means, please tell me whats the qualification for it and please tell me the benefits of refferal program!
Written by Nisha on 03.14.08
Hi Amit,
Adsense is good for me, but could I do it alongwith Adsense? Do Adsense policy will permit for this?
Regards,
Written by Piyush on 03.14.08
Amit, this is NOT for out of US guys, pl please make this clear too : (
Written by Piyush on 03.14.08
Since this is CPM based, is there a minimum traffic that your blog needs to have in order to be accepted?
Written by Anand on 03.14.08
Interesting – Bit more competition for Adsense, depending on the number of advertisers and products…
Written by Michael on 03.14.08
Apart from just traffic (in fact I doubt about traffic being a VERY important factor), the important factor is content, and your site has to have some quality tech content.
I’m saying this, because I recently got into the IDG (Techdispenser) network, and my blog really doesn’t come with a lot of traffic for sure.
Written by Sanjay Bisht on 03.15.08
Treading a Grey area here by giving users the Affiliate ID link without informing the users.
Is that a good practice? or anything goes?
Ed: Friend, that’s a network ID of IDG assigned by Adify and not an Affiliate ID. Adify maintains several advertising partners and if you don’t put that number, you are taken to the generic sign-up page.
Written by Tarun on 03.16.08
Thanks for the alert on this new revenue resource. I am always looking for additional opportunities to generate revenue for my clients.
Written by John Carnegie on 03.16.08
hey thanks for the heads-up! I would actually click on an affiliate link to help out anyone who is actually introducing useful services to me. Sad that wasn’t an affiliate link. :wink:
Written by K-IntheHouse on 03.19.08