When you click the name of some company on TechCrunch blog, you are very likely* to be transported to some internal web page that it not the official website but aggregates all the posts ever published on TechCrunch about that start-up.
This practice of self-linking is also followed on other popular blogs like Mashable and Engadget with the hope of getting more page views.
Valleywag, the Silicon Valley gossip blog that everyone hates but still reads, always practiced excessive internal linking but good sense prevailed at Gawker and they have suddenly changed that habit.
Blog posts on Valleywag look clean and more readable than ever before and it’s now very easy to spot the phrase that links to the source of the story – no more looking at the status bar of the browser to find where a link leads to.
Read what some other thinking minds have to say on the "self linking"
Jeremy of Wall Street Journal calls this practice of internal linking as misleading , annoying and irritating – "If you are linking to anything other than what your reader would expect, then you’re just messing around with them."
Shane at Telegraph would just mouseover the link to see where it’s going and, if it’s a link further into your site, he would leave – "Isn’t it enough that I read you all the time? Must I really be sent on a magical mystery tour through your archives with every post?"
* According to Yuvi, if you are to randomly click any link on TechCrunch, there’s a 50% chance that you’ll end up on another page owned by TechCrunch.
Related: Funny Facebook Groups