Reliance Mobile Humanised Network BarsThe hugely successful Vodafone’s Zoozoo campaign have attracted scores of eyeballs and even forced competitors to take a look at this medium rather than signing multi-million stars.

Reliance Communications is among the first to embrace it by launching a series of advertisements which will have five animated characters (named ‘humanised network bars’) representing network bars on a mobile phone.

These characters would advertise the features and VAS of the mobile service. In future the concept may be extended to further leverage the idea with other commercial services according to bs.com.

Now, one can even expect a counter-ad from the stable of Vodafone.