While full-length Indian movies have been available on YouTube for quite some time now, Google India today announced Box Office, a new YouTube channel that where you’ll be able to watch a new blockbuster movie every month.
The movie channel is now live at youtube.com/boxoffice.
Google made a relatively low-key announcement on Twitter this afternoon about Box Office but it is still an important development.
YouTube Box Office provides Indian viewers an opportunity to watch the new and popular Bollywood movies in full HD (1080p) from anywhere – you don’t need a credit card, movies never expire and all you need is a decent Internet connection and a browser with Flash player (sorry iPad users).
The movie producers should be feeling lucky as well because of all the advertising dollars that Google must be sharing with the them.
The Box Office channel is sponsored by Intel and, unlike any other video on YouTube, these movies include 15-second video ads that play after every 10 minutes of the movie. Thus, a 2-hour long movie (Indian films are often longer) can easily have 10-12 ad breaks and you cannot skip, pause or hide these ads. Good for advertisers and the viewers won’t necessarily mind these short ads.
YouTube India had earlier partnered with Reliance Big Picture to showcase Salman Khan starrer Dabangg on YouTube – the experiment was mostly a success but the movie is no longer available on YouTube.