Watch Chak De India for discount

In what may be a first of its kind promotional strategy, Bigtree Entertainment (owned by Web18, a TV18 Group company) is offering 25% discount on movie tickets for Chak De India booked through BookMyShow.com.

Bookmyshow.com offers real-time booking along with seat selection at cinemas in 27 cities across India. The theatres partnered with include Adlabs, PVR, Fun Cinemas, Inox, DT Cinemas, Wave, SRS, M2K, Prasadz, Chanakya, 24 Karat, Movietime and Velocity.

Such venture is first in India as uptil now booking options were confined to specific theatre in a particular city. But with Bookmyshow.com, there is option of choosing from different theatres in a single city without having to scroll through different websites.

Also, BookMyShow.com offers variety as one can buy tickets without registering, and also book tickets though call centre and get home delivery of tickets. It also offers print at home facility and has a simple menu to choose your favourite flick. In future, the site may also provide tickets for plays, concerts and even offer discounts and schemes for corporate booking.

Thought there are certain issues with ticket booking, as there is no option of unpaid booking and booking can be done only through Credit Card or ‘Cash on Delivery’ ignoring the more used option of booking though Internet Banking. Also, the convenience charge may deter certain moviegoers from booking the tickets and it would be more used as movie selection rather than ticket booking.