Faced with increased competition from Airtel Digital TV and Big TV, Tata Sky has launched a new service Tata Sky+, which uses the much awaited personal video recorder (PVR) technology.

PVR allows viewers to Pause TV, Rewind and even Record one channel while watching another channel. The recording can be done maximum for 45 minutes which is done on an in built Hard Disk.

The set top box for Tata Sky+ would be different from existing one and priced at Rs.8999 with a Rs.50 per month usage fee.

The new service is aimed at premium customers and have a sleek look to it with a black and red colour combination (thankfully its not red and white, the object of controversy during the recent Airtel TV-Big TV ad campaigns).

pic: www.extramirchi.com

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