The Jeete Raho ad campaign of ICICI Life Insurance that made an indirect debut in Cheeni Kum with Tabu has proved to be quite effective. In case you missed watching the ad on TV, here’s a Youtube version:
[tags]ads[/tags]
Find this article at: http://www.labnol.org/india/interesting/jeete-raho-icici-prudential-life-insurance-video-ad/428/
Tags: ads, India, Interesting
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