In a clear strategic move to take on players like Vodafone, Bharti and Reliance, Idea Cellular has released its latest ad featuring Abhishek Bachchan which is sure to strike a cord with the consumers. It also signifies the shift in focus of the company from classes to the masses.
Find this article at: http://www.labnol.org/india/interesting/idea-cellular-ad-featuring-abhishek-bachchan/1516/
Tags: ads, bharti, mobile phone, vodafone, India, Interesting
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Reader Comments
Abhishek surely fits in With Idea positioning as a hip and popular with crowds guy.
Written by Rajeev on 10.12.07