After the unveiling of the logo of ET Now, the new business channel by Bennett, Coleman & Co. to be launched by March 2009, speculations are rife about the impact the new channel would have on existing business news channels.
The biggest strength with ET Now is that it has the strength and backing of the brand ‘The Economic Times’, the largest read business daily in India as such high expectations are natural.
The new channel has been widely pegged as a convergence product, however it has to do more than just bring the ET newspaper on to the TV screen.
It also needs to position itself as not-just-a-stock-market-channel but one with a wider spectrum of business world. ET Now also would be better placed if it forge a tie-up with international player for content and analysis.
It may be possible that the launch of ET Now will make it difficult for low ranked business channels such as NDTV Profit and UTVi, however the market leader CNBC-TV18 would continue to remain the leader.
Find this article at: http://www.labnol.org/india/corporate/will-et-now-change-the-business-news-space/6654/
Tags: cnbc, launch, tv channel, Corporate, India
Reader Comments
i think it’s a great begining for ET channel,as it has a plus point that it is bringing the most liked newspaper into the great world of television.
Although it’ll be a though comptetion in market.but it’ll definetly prove itself.
i wish all the very best for it’s begining.
Written by reshma on 01.20.09
Hi Amit,
I’m quite looking forward to the launch. I would say that it has the strength to take on CNBC to emerge as the no.1 Business channel in the country.
Written by Niraj Sharma on 01.31.09
the fact that the channel is a convergence product is actually going to work against them. Converting news from print onto TV is VERY dicey… and TOI doesn’t exactly have a great track record in terms of a presence on TV. case in example, Times Now and Zoom.
Written by DanaD on 02.04.09
Dana, though I would reserve my opinion on convergence of print and tv(never really tried before in the world… though theres a great strategy to boot at et-et now) ur comments on toi-times now.. is not true..
First of all Times Now is not exactly a convergence product as far as content is concerned..secondly zoom may not be doing that great, bt Times Now is faring very well.. General reviews say they typically have different news from the rest of the gang(ibn/ndtv/headlines etc etc) and is also easier on the eyes. Sure, it didnt really started making waves from day one but now its as good as any other english news channel.
Written by Vivek on 02.10.09