Viacom18 unveils a new entertainment channel, Colors

ColorsIn the growing breed of GEC channels in India, another new channel is to be launhced in July called ‘COLORS’. The channel is brought by Viacom18, which is a equal JV between Viacom and Network18.

The channel would be targeted towards mass audience and leverage its existing audience of young adults through their channels MTV, Vh1 and Nick. The tagline of the channel is captured as ‘Jasbaat Ke Rang’ signifying the universal appeal of its programmes.

Colors has unveiled two shows initially called ‘Fear Factor - Khatron Ke Khiladi’, hosted by Akshay Kumar and ‘Mohe Rang De’, a fiction show set on 1942 freedom movement.

Considering successful television ventures of Network18 group like CNBC-TV18, Awaaz, CNN-IBN and IBN7, there are high chances of the channel meeting its target viewership. But competition from established GECs and new players like 9X and NDTV Imagine would make the competition tough but giving wide choices for Indian television viewers.

Find this article at: http://www.labnol.org/india/corporate/viacom18-unveils-a-new-entertainment-channel-colors/3200/

web: http://www.labnol.org/ email: amit@labnol.org


Reader Comments

After the JV between Viacom and Network 18 the programme qaulity on MTV has improved a lot. MTV rocks with the Desi flavour.

So will be waiting for the launch od the channel.

can i watch colors channel on tata sky?

Our Cable does not show your channel.

I tried tuning, but still of no use.

I am eagerly waiting to watch this.

Regards,

Gita R.

colors is neither avalable on Big Tv nor on Dish Tv. i just wanted to know when this channel is available on both of this networks. i called many times to customer care of both and both are assuring that it will be started very soon.please tell me when its going to start and on which network.And will it be available on Airtel DTH.I know its available on Tatasky but i dont found tata dth better then these two.

I m regular viewer of ur channel..n ur show rang de basanti really impressed me..Actually stories like this are really close to my heart.actually i also have a story based on patrotism.Actually its about Goa freedom my is a member of that very team which fight for the freedom of goa.He along with his member goes around 3000km frm jammu to goa.just for their freedom.Its very couraging,touching and emotional story.Recently Goa Govt has invited all of them to feciliate them I also join them and really overwhelmed by seeing the honour my father get.so then i decide to write the story about them.so i really want that people should know about the freedom struggle of goa.so i ll be really happy if i got ur response.my contact no(09419283107 nad 09419686988).thank you.

We are a regular viewer of Colors, we enjoy watching Baalika Vadhu. I am writing to share one incident with us where we got strength from your programme ‘Khatron Ke Khiladi”.

On Saturday 20th Sept 08, my moither met an accident, where ribbed dog jumped and bit my mother on 3 places, that time she remembered “Khatron Ke Khiladi” where there was a episode where dog was running and pullng models. She fought with dog, and saved for a major damage. We would like to thank Akshay Kumar for conducting show very well so that audience connected with the show very well and when time comes it help also.

we hope you will pass this message to makers of “Khatron ke Khiladi” and Akshay Kumar.

Thank you

in balika vadhu character GEHNA;S agressive behaviour is out of place, especially when she is 18 ,looks healthy & her own parents got her married after accepting money& the girl knew about it.where is the need to insult her husband? why is BHARON projected as spineless? sumitra is irretating. Show content or it will go k-serial way.
Dr.abha

i have dishtvdth service.some days ago i was trying to subscribe for this channel. but there was no answer from your channel nor dishtv.And then on 30 Oct your channel was not there. then we tried to contact to dishtv by phone and websites,but i could not.please let me know can i do it from your website before bb[BIGG BOSS] ends.

This is about the new programe ‘UTRAN’ that you are going to telecast. I have seen the promos, I felt really bad seeing them as I feel why rub in the fact that maids or their kids are given discarded things, they will also be watching these and must be feeling so bad. Should’nt you pull off these promos?

My family is a regular viewer of Colors, our fav is ofcourse balika vadhu. However, we often miss the show as it is at 8pm which is too early. Something with a great TRP should be at prime time. Also ur new shaows utran and the kiran bedi look interesting but will be shown at 10 pm onwards…I dnt think the trp of rang de basanti is so good to be shown at prime time, you should show balika vadhu at 9 pm followed by utran and the kiran bedi show

We have filed a compain against an advertisement shown on Television channel ‘COLORS’ . The advertisement on clothes called ‘Amul body warmer’ which is blasphamous and against Hindu religion. The content shown on the television is unreligious and we need to protest on the advertisement.
If some make advertisement on Jesus and Mohammad media will not dare to show on tv, but it is an advertisement making fool of a scene when Duryodhan pooling sari from Dropadi, she is looking in the mirror and body language and words are Preposterous. Please this advertisement during 9:30 to 10:00pm time on COLORS channel in between the tv serial ‘Mohe Rangde’
-Thank you,
Jai Hind

Hi,

The programme chote miya showing on colors channel, its good, but you change the judges, while performing on stage, judges are laughing a lot its distrubing a lot to us, better you absorve it again…. all the best

We would like to know ‘the complete song sung in your channel’Colors’, serial’ jane kya baat hui’. mostly this comes in your title song in begining of the serial. Is it sung by Jagjeet Singh? Can you give us detail where we can hear complete song?

I don’t understand the time frame in which the serial Balika Badhu is based on. On one hand you are showing child marriage and typical Rajasthani rituals, on the other hand you show mobile phones. Is today’s Rajasthan like the way it is shown in the serial? Please clarify.

hi i am priti i watch colours. my favourite show is balika vadhu, jai shree krishna & mohe rang de. i want to know that when all the episodes of jai shree krishna come.because all the episodes of balika vadhu comes on saturday or same episodes repeat on same day at 11 pm. so, please tell me that when i watch all the episodes of jai shree krishna because i don’t get time to watch monday to friday & mainly they not repeat at the same day & also give me the name of boy which play the role of krishna & one photograph. please mail me at my e-mail address link

there should be low background music in serial JAI SHRI KRISHNA.it is a lovely serial but becomes difficult to understand the dialogues due to loud background music. such loudness mars the beauty of the otherwise beautiful serial.

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