TV18 becomes Network18, also gets new logo

One of India’s leading media conglomerate TV18 Group has been rechristened ‘Network 18’ with effect from 9-Septemeber (incidentally, having numerical value 18). As such, all group channels would carry the symbolic suffix 18.

The group would also have a new red and white logo with focus on number 18 and would unify all its entities under one umbrella having a unified look and feel. Network18 will consist of all the entities such as GBN, TV18, Web18, Homeshop18, Viacom18, Studio18, Newswire18 and Events18.

The flagship channel of the group, CNBC-TV18 will be named CNBC18 while CNBC-Awaaz will be CNBC-Awaaz18. Similarly, the news broadcasting company, GBN will also be changed to IBN 18.

Normally, change of name and logo involves huge marketing exercise and heavy costs as seen in case of UTI Bank changing to Axis Bank. But, in this case since the product offering does not involve any direct customer contact and all the communication can be addresses through in-house channels, the likely impact in the mind of consumers won’t be significant.