New Launch – Tata Winger and Tata Magic from Tata Motors
Riding high on its success of mini-truck Ace, Tata Motors launched Magic and Winger to target market segment ranging from rural interiors to high-end luxury mass transportation. The announcement can be seen as a pre-cursor to the launch of much awaited Rs.1 lakh passenger car.
The new launches are done in a process to get a substantial market share in MUV segment and also target the three-wheeler passenger vehicle market. It could also help Tata in improving its market share in the light passenger vehicle segment which has been registering a decline recently.
Tata Magic is aimed at the rural market and built on similar platform to ‘Ace’. It has a 16 hp 700 cc engine and a flexible seating capacity of 4 to 7 passengers with an ex-showroom price of Rs. 2.60 lakhs.
Tata Winger is powered by old Sumo’s 2-litre engine and would be India’s only maxi-van (comfort of a car and space of a mini-bus) with capacity of 9 to13 passengers. It is priced at Rs.4.70 lakhs and aimed at intra and inter-city transportation for use by as staff vehicles, hotel and airport transfers, tourist usage, ambulance, and school van.
It remains to be seen how well the customers lap up to these products, but looking at experiences of Indica, Sumo and Ace, there is no reason to believe otherwise.
Download product brochure for Taga Magic here while that for Tata Winger is here.
Find this article at: http://www.labnol.org/india/corporate/tata-motors-launches-magic-and-winger-to-create-new-market-segments/487/
Reader Comments
Please can u send me the details of the Winger car. Can u courier it to me if possible. If u can courier it plz revert back to my email addr and i will forward u my mailing addr.
Thanking You,
Rupesh J. Rathod
( TCS Employee)
Written by Rupesh Rathod on 06.21.07
Please inform the specifications of Winger with air conditioning
Written by RanjanUberoi on 06.22.07
hello see your winger new model please sent price for tamil nadu kubakonam t,k and all deail spceication for this model
thanks regd raju
Written by raju on 06.25.07
I want details abt Magic , so plz send it to me
Written by raj uppal on 06.27.07
pls send me the specification of ur new tata winger if possible thks
Written by sameer on 07.09.07
Could you please send me details of magic and winger (or a brochure in soft format)
Written by Dinesh on 07.12.07
price list & detail of tata motors winger maxivan
Written by jayakumar on 07.28.07
can iu send me the Tata Winger details.
Written by Rohan Varkey on 08.29.07
Please send me the Tata Magic e-Brochure
Written by Amol Vaidya on 08.30.07
I like this car very much i first see this car in hyderabad he told me that there are only two cars in hyderabad and he said that there will no car for 2 months is this is right because i want to purchase this car, i like this car because of this luxury seating capacity and for A.C.and power steering i want to know wheater this car have power windows in luxury model.
M.A.Mateen.
Written by Mateen on 11.20.07
Hello sir, tata is really created a sense of pride in the field of vehicles(automobiles), this vehicle is also suitable for middle class family, it is comfortable than car, even though i dont have car, in my opinion this will definitely click
regards
yogananda m.k.
Written by Yogananda M. K. on 11.30.07
I have booked tata magic through ACT India, in Chennai on July 2007. But Still now the vehicle is not available in chennai. I want know, when is the vehicle available in chennai. I request you to give the early reply, because I want answer to my bank, I have received loan on September 2007 for tatamagic.
Written by s.s.vasan on 12.01.07
Please can u send me the details of the Winger car. plz revert back to my email addr and i will forward u my mailing addr.pls send me the specification of ur new tata winger if possible price list & detail of tata motors winger maxivan
Thanking You,
Written by G.Ramesh on 01.14.08
Sir,
I am looking for an equivalent to Mitsubishi of similar features of Winger luxury. Now I can find from Tata. Well I want to fit 180degree reclinable seats that are available at furniture shops. can I fit it instead of the standard seats provided. You have not mentioned the mileage& fuel option.You also not provided how an ambulance looks with a diagram.Can we fit an instant water cooler/heater.
Written by Dr.Prashant on 05.02.08
I would suggest you to manufacture a small version of Tata Winger similar to a maruthi Omni/Versa with all luxury features. I definately say that there is a very good market for this vehicle.
Written by Nagesh Kumar B on 09.18.08