105 year old Taj Hotels Resorts and Palaces having 59 hotels in the luxury, leisure and business segment is going for a rebranding of its properties to preserve the exclusivity of the Taj brand.
All hotels under the luxury segment would have the prefix ‘Taj’ to it while the leaisure and business hotels would have a new brand name and endorsed using the Taj name.
Initially the rebranding would be done for Indian hotels and later extended to overseas ones. The move will help customers of Taj Hotels in distinguishing the hotel and relate with the features of the hotel.
This move by Taj Hotels is much akin to global practices as followed by Starwood, Marriott and Carlson hotels. Even Indian chains like Oberoi and ITC Hotels have separate identity for different hotel segments.
The move makes sense for Taj too as it gets major revenues from its luxury properties and this step may help it to concentrate its brand and business on these specific properties. via
Find this article at: http://www.labnol.org/india/corporate/taj-hotels-shifts-focus-to-luxury-hotels/3528/
