Reliance ADAG is expected to launch its DTH services named ‘Big Digital TV DTH’ nationwide from August 15, 2008 with around 200 channels.

Big TV has big plans for Indian market and aims to capture a large market share of the total 12.4 crore TV households beating existing players Tata Sky, Dish TV and Sun who together have less than 1 crore subscribers.

The soft launch with other ADAG companies seems to have been successful and the tariffs to be announced is likely to be aggressive.

Meanwhile, Bharti Airtel is expected to launch its own DTH after 2 months giving more option to India viewers.

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