Reliance Retail wants to have a slice of Indian consumer market right from the top to bottom. The latest product to join its list is the impending launch of a footwear chain under the brand ‘Reliance Footprint’.
Over 100 shoe stores would be opened in its supermarkets and hypermarkets with shoes in the price range from from Rs.299 to Rs.999. Through this venture, Reliance aims to beat bigger players like Bata, Reebok and Liberty by capturing 12% market share and Rs.3000 crore turnover by 2011.
Earlier, Reliance was reported to be in talks with Bata for its footwear venture.
The company would exploit the untapped potential of women and children footwear segment and reduce the contribution of unorganised sector in the industry.
But the key for the company would be to make its brand more approachable to the masses with competitive pricing as Reliance usually work in volumes, thereby increasing the consumption of footwear in the country.
Find this article at: http://www.labnol.org/india/corporate/reliance-footprint-aims-to-become-biggest-footwear-player/1292/
Tags: bata, demand, reliance retail, Corporate, India
