The Indian film industry is attracting big ticket investment with corporate houses turning focus on film production. After Yashraj Films, UTV, TV18 and PVR, Reliance ADAG is investing big in film production.
Reliance ADAG group’s entertainment company, Reliance Entertainment has created a new subsidiary, Big Motion Pictures Ltd. which will produce 40 Bollywood films in next 2 years with an investment of Rs.500 crore.
Currently ADAG owned Adlabs produce movies but now it would be totally concentrate on film processing and exhibition through its multiplex chain.
Anil Ambani is also converging its telecom and entertainment business by setting up VCD and DVD outlets in its Reliance WebWorld outlets.
With Bollywood attaining global status, exhibition industry on a boom, demand for big budget films with big banners is increasing; as such entry of corporate players could influx the required capital in the otherwise risky investment of film making.
Also, with planned entry into TV broadcasting business and introduction of news channels, film making would form a perfect fit to leverage on strength of the group’s other entertainment businesses. via