Ranbaxy to adopt 3-tier branding structure

The diversified Ranbaxy group is rebranding three segments of business in which it is present. It is extending the brand ‘Religare’ to other businesses to adopt a common branding structure.

The healthcare services of the group, SRL Ranbaxy (diagnostic chain) and Fortis Healthworld (pharmacy chain) would be renamed with Religare prefix.

Currently, Religare brand name is used in business of financial services, aviation and IT Services.

With this change of brand name, Ranbaxy would have a 3 brand structure, where the pharmaceutical business would be under ‘Ranbaxy’ brand, hospitality chain under brand ‘Fortis’ and all the services companies under ‘Religare’ brand. source