Kingfisher to stamp authority on Air Deccan

Kingfisher - Air DeccanUB Group’s Kingfisher Airlines may increase its stake in Air Deccan to a holding 51% post open offer and make it a subsidiary of itself.

Also, there is news that a new brand with ‘King’ as a prefix for Air Deccan may be introduced and the possible names include Kingstar or KingAir.

The merger has also started showing signs of expected benefits. The group is jointly meeting aircraft and equipment suppliers, they are optimally utilising the airport resources and have jointly renewed the fleet insurance managing a big discount.

ET also reports that the group did a ‘King Power’ campaign all over the country which focused on combined strength of the two airlines. The colours used were Kingfisher’s bold red and white with no trace of Air Deccan’s blue and yellow, surely signs of things to come. 

Find this article at: http://www.labnol.org/india/corporate/kingfisher-to-stamp-authority-on-air-deccan/873/

web: http://www.labnol.org/ email: amit@labnol.org


Reader Comments

WEll rebranding and repositioning would also demand cash and other efforts.

Deccan King competing with Indian Maharaja?!!

If you have a question or suggestion that is not related to the above discussion, please post it in this forum. All comments are moderated.

Add a Comment

required, use real name
required, will not be published
optional, your blog address

« Back to main

Google Custom Search