Details of Bharti Wal-Mart’s first retail store in India, as per report of TV Channel CNBC-Awaaz.

  • First store to be opened in Ludhiana in April, 2008. Interestingly Ludhiana is the city where Sunil and Rajan Mittal were brought up.
  • Store to be called ‘Easy Day’ and would be a small format store stocking grocery and FMCG. Each store would have an area of around 1200-2500 sq.ft.
  • By June 2008, 3 more ‘Easy Day’ stores would be opened in Ludhiana itself
  • Significantly, Wal*Mart name would be absent from front-end retail stores
  • Logo and store colours would a combination of blue and green, much similar to the combination adopted by erstwhile Reliance Infocomm.
  • Bharti would get the requisite manpower from its retail academy situated in Ludhiana
  • Wal*Mart would open 10-15 Cash & Carry stores in the next 7 years across India

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