After being successful in the test run of Coca-Cola’s Minute Maid, the company is planning to launch nationally in a phased manner. Initially the product was launched in three southern states in March followed by markets of Punjab, Haryana and HP.
Minute Maid is a leading juice and drink brand but mainly popular due to its orange juice. It was launched to India to offset the decline in soft-drink segment and to take on the rising sales of Pepsico’s Tropicana and Dabur’s Real juices.
A 400ml drink is priced at Rs.25 which is the lowest entry point for any orange based juice drink in India. It is also aided by Coca-Cola’s mango drink, Mazaa which is the leader in juice drink segment.
With growing volume of Indian packaged juice segment, Coca-Cola could get a sizeable chunk of the market owing to its wide distribution network.
[tags] juice, drink [/tags]
Find this article at: http://www.labnol.org/india/corporate/coca-cola-to-roll-out-minute-maid-nationally/680/
