Bisleri, the market leader in bottled water segment having 60% market share is believed to be in talks with various players such as France’s Danone, Coca-Cola and Wipro to sell itself, reported ET.
Bisleri’s sales are estimated at Rs.500-650 crore and suitors are believed to pay 4-6 times sales of company given its strong growth, leadership and wide distribution network.
Ramesh Chauhan had earlier sold his beverated drinks to Coke for Rs.180 crore in 1993. Chauhan wants to sell only a part initially or maybe float a JV before selling out completely.
But in an interview to CNBC-TV18, Ramesh Chauhan has declined that he is in talks with any player for sale and would instead focus on growth and expansion of company.
Given Bisleri’s strong brand recall and track record of having established successful brands, it seems unlikely that Bisleri would sell so soon. Instead, it would want to extract more from its operations and get full market value of its brand, which has become a generic name for branded water in India.
Find this article at: http://www.labnol.org/india/corporate/bisleri-on-sale-ramesh-chauhan-denies/989/
Tags: bisleri, coca cola, danone, takeover, wipro, Corporate, India
