Another business news channel coming to dethrone CNBC-TV18

UTV has announced the launch of its new business channel UTVi which is expected to hit the air in a month.

And continuing its partnership with Disney, UTV has also tied up with Disney-ABC International Television (Asia Pacific), the international TV distribution arm of The Walt Disney Company, for programming and services.

Till date CNBC-TV18 holds 80% market share in English business news space with the rest being shared by NDTV Profit. So there is lot of potential for new entrants due to lack of healthy competition.

UTVi claims to report in simple business terms and cover all business areas much more than shares and stocks.

This gives us an excellent opportunity to provide our reporting to the people of South Asia as well as to enhance our coverage of news in the region.

The collaboration with ABC News offers UTVi audiences a global perspective and international programming.

The partnership with ABC will help it to get international perspective as well as get hold of quality content. UTVi will also air ABC’s shows such as ‘World News’ and ‘Good Morning America’.

ABC will provide news from US and it would get news and analysis from Indian markets. It will also get its presence felt in South Asian markets to widen its reach.

The deal marks entry of another global news channel into the market. Earlier TV18 was the first to partner CNBC while NDTV has inked a deal with NBC.