To augment its existing distribution channels, ADAG has launched a new portal RelianceMoneyMall.Com to retail financial products under Reliance Money umbrella over the internet.

Apart from the Mutual Funds, insurance, IPO, research reports and Gold coins, the portal also sell gifts, home appliances and consumer durables. The list is expected to become more exhaustive over a period of time.

The initiative may prove to be successful as R-ADAG has lot of products under Reliance Capital banner and the portal may prove to be a low cost distribution model.

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