After acquiring south based Trinethra and plans to buy Pyramid Retail, the Aditya Birla group doesn’t want itself to be left behind in the race for getting their pie in the organised retail market. Instead of tying with Tesco, Carrefour, Woolworth, they have decided to go all alone.
They plan to open 172 hypermarkets and supermarkets starting from Pune. While Subhiksha is mainly into neighbourhood stores, Future Group has a strategy of having single brand outlets to multi-brand seamless malls, similarly Reliance Retail has started with Fresh stores and Reliance Digital to be followed by opening up of hypermarkets and specialised stores.
Birla’s business style is perceived to be a little conservative, and they are investing Rs. 9,000 crores in this venture which will enable it to establish a pan-India footprint. The retail venture would be aided by the group’s companies like Madura Garments (a key component of retail sales), IDEA cellular (for technical and communication requirements of stores), financial services (for providing consumer loans on its goods).
Organised retail sector’s growth is expected to be rapid, thus making it a valid and natural choice for AVB group to diversify in this sector. But, competition and late entry may somewhat derail the company’s retail growth rate to the overall industry rate.
The sector may also face hurdles as owing to non-clarity of FDI in retail, foreign chains have postponed their plans of entry into India.
Find this article at: http://www.labnol.org/india/corporate/aditya-birla-joins-retail/38/
web: http://www.labnol.org/ email: amit@labnol.org
Reader Comments
We are a staffing company currently catering names like tata tele services and tata aig , gtl limited , looking for an oppurtunity to work with your retails chain called More
Brijesh
+91 99606 47603
Written by Brijesh Munyal on 06.19.07
CAN U PLEASE SEND ME DETAILS REGARDING THE ADITYA BIRLA’S MALLS WHICH WOULD BE OPENING IN NASIK .
I AM ALREADY WORKING WITH AN RETAIL FIRM IN NASIK ,AND LIKELY TO BE JOINING IT.
SO I’D AN COMMENT THAT ABOUT RECRUITMENT PROCEDURE OF THE SAME SHOULD BE MENTIONED FOR EACH ARTICLE
Written by YOURAJ KINHIKAR on 06.25.07
Kindly send me Aditya Birlas Delhi office dealing in retail MORE stores. We have a posh 8000 sq ft commercial space in a leading market of Delhi .
thanks
Written by sunit on 07.06.07
Please send me address aditya birla Retail office in delhi. I want to join this group. i am already working in retail sector. so please provide me detail of Aditya Birla Retail.
Written by Rahul khanna on 07.24.07
sir i would like to say that i have some space to give on rent to on main 100 ft road hardavepuri near big appal store near hot spot store near hundai showroom opp mahalaxmi hospital shahadra delhi-110093.so please do contact me for this.num - 9899999652/9873343434 space graund floor sanjay@vasu communication ( 9899999652/9873343434)
Written by Sanjay Chouhan on 08.11.07
Please send me address aditya birla Retail office in delhi. I want to join this group. please provide me detail of Aditya Birla Retail.
Written by ram kumar singh on 08.22.07
Please send me address aditya birla Retail office in delhi. I want to join this group. please provide me detail of Aditya Birla Retail.
regards,
Annu
Written by annu kumari on 08.23.07
Please send me address aditya birla Retail office in delhi. I want to join this group. please provide me detail of Aditya Birla Retail.
Written by Nimish on 09.07.07
I am very keenly interested in being a part of Aditya Birla Group. if you could provide me with the details of the procedure of obtaining the franchise of the retail shop MORE in THANE.
Written by Gaurav Sharma on 09.13.07
Please send me address aditya birla Retail office in Mumbai. I want to join this group. please provide me detail of Aditya Birla Retail.
regards,
Zahid Dalkhania
Written by Zahid Dalkhania on 09.24.07
Please send me address aditya birla Retail office in Mumbai. I want to join this group. please provide me detail of Aditya Birla Retail.
Currently I am working in watch industries in retail market as a sales manager.
regards,
Zahid Dalkhania
Written by Zahid Dalkhania on 09.24.07
Need the address and phone no of aditya retail office in delhi.want to join it n also working with retail stores.
Written by aditi on 10.22.07
Guys….Guys…Guys….
I just don’t understand why do you leave posts seeking jobs when this is a media release for a retail giant entering the Indian market. You need to look for ways to find out the contacts for their recruitment division. This is not the way you reach HR departments. Try calling one of their offices. Pop into their stores ask for their head office addresses, get your arses off the desk and start looking around. You got to stress and keep your feet moving. Just sitting infront of the computer and typing in COMMENTS wouldn’t help you find a job. Get going…Good luck with your endeavors. Adios!!
Written by Raja JK Maduri on 11.16.07
Please send me address aditya birla Retail office in delhi. I want to join this group. please provide me detail of Aditya Birla Retail. now presentaly i m working with Reliance Retail Ltd, Jaipur, my no is
Sumit Shishodia
Written by Sumit on 11.25.07
can i have the e-mail id of the recritment agency for MORE retail/ contact person for further details
Written by ARVIND on 12.04.07
I am working with Hindustan Unilever Ltd for last 10 years. I want to joint in Aditya Birla Group.Pls provide me necessary detail.
Written by Saurabh Joardar on 01.02.08
Could you please provide Aditya Birla Retail Limited address and Email ID.I would like to apply for a job in retail
Appreciate if you could help.
Thanks & Regards
R S Dev
Written by R S Dev on 03.06.08
Could you please provide me Aditya Birla Retail Limited address and Email ID.I would like to apply for a job in retail
now presentaly i m working with Future Group`s Formate Big Bazaar A Division PAntaloon Retail India Ltd, Agra,
Appreciate if you could help.
Thanx $ Regards
Raj Lavania
Written by Raj Lavania on 03.18.08
Hi,i am a regular customer of more supermarket.Here i am giving a suggestion. You are using plastic carry bags for things customers brought in your stores.You can redeem these carry bags. And you can reuse or recycle them.It will be good for environment. At the same time you will get good publicity Why don’t you think about it.Have a nice day. bye. usha
Written by usha on 11.16.08